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How do you communicate your commitment and achievements within an Environmental, Social, Governance plan?
What does it mean to be a Sustainable Corporation?
One of the possible definitions of a Sustainable Corporation is one that identifies it as an organisation founded on guiding principles and values, processes and means of business oriented towards sustainable development.
Now, all this may seem completely abstract and far removed from the day-to-day practices of a company, but it is actually not the case. Elkington (The Triple Bottom Line or Model of the Three "P "s, 1997) shows us how a company that defines itself as such must necessarily be built on three pillars:
- PROFIT, economic sustainability, the ability of the company to create wealth not only for itself but also for the community (staff remuneration, new jobs, hourly flexibility, ETC.);
- PEOPLE, or social sustainability as protection of the health and safety of workers and local communities, as well as stakeholder satisfaction;
- PLANET, environmental sustainability, understood as the evaluation of the impacts of processes, products and services on the planet's natural resources.
As can be seen, the sustainability of a company is not just limited to being 'green' (an aspect that is nowadays more emphasised than the others), but there is much more behind it, namely its ability to make an economic and social contribution, as well as an environmental one. None of these aspects is pre-eminent over the other, they are all equally important and fundamental for the future of the planet and society, and a company that does not have even one of these pillars cannot be defined as entirely 'sustainable'.
Therefore, the issue of communication is a relevant aspect for Sustainable Corporations to develop ESG projects and to invest resources in a change that will profoundly change the 'behavioural' profile of companies regarding sustainability.
